At Premier Strategy, we are proud of our rural grounding and global mindset - we reflect the essence of modern regional Australian communities.
Our offices are located in Ballarat, Geelong, Sydney, Melbourne and Brisbane but our heartbeat – and head office – is in regional Australia. We are passionate about ensuring regional communities thrive and we understand how they operate. Most of us have grown up and been educated in regional Australia and are now choosing to raise our own families in the country. We run the running tracks, follow the local football club, volunteer for the local RFS, buy local and support local community initiatives. When regional stakeholders deal with Premier Strategy, they know we aren’t parachuting in to deal with communities – our team members are often facing similar challenges that are unique to regional life.
We take a team approach and together we provide our clients with a consistent level of quality service, with the right people and always with backup support. Our team has personal resilience and an orientation toward learning and improvement that supports proactivity. Put simply, we love what we do.
Why work with us?
Premier Strategy builds and maintains strong relationships with a range of stakeholders from politicians to farmers to CEOs and local businesses.
We understand the challenges and opportunities that come with working in regional and rural environments. We take the time to understand the local areas we are working in. Our culture and values also mean we bring a learning and sharing mindset to our work – we know we can learn from others, and we know we can share our knowledge. This is how we work. Our team’s collective experience working on major projects means that we know what can be achieved when a collaborative culture is fostered.
Our culture
Premier Strategy’s success is built on a culture that has been intentionally cultivated. We call this our Culture Code. As a result, Premier Strategy was recently awarded a Great Place to Work accreditation achieving a perfect score on components associated with ‘culture’. Employees said: ‘I’m proud to tell others I work here’, ‘People care about each other here’ and ‘This is a physically safe place to work’.
Interested in our Culture Code? Contact us to find out more.
Our experience
Our credentials include strategic planning for regulated businesses, major infrastructure projects, developers and government agencies; communications design for a range of audiences; engagement planning and delivery including major infrastructure stakeholder engagement programs across a project’s lifecycle; customer service design and journey mapping and extensive experience in achieving value-based outcomes.This means we can be ‘dropped’ into a project ready to hit the ground running because we know the issues, we know the industries, we know the regulatory frameworks and we know how to engage with communities.
Our specialty
Providing strategic engagement, communication and advocacy services is our ‘jam’. It’s what we do and is our core service offering and specialisation. This means consultants at Premier Strategy do not need to compete with engineering or accounting departments for relevance. Because engagement, communication and advocacy are our core focus, so are you! In addition, as a small to medium business we have the flexibility to adapt to your needs quickly and efficiently – we see this as an incredible strength in a rapidly changing environment.
Our resilience
Premier Strategy has worked on some controversial and highly sensitive projects with outraged communities. These experiences have built resilience. While we have had extensive training and experience in working in challenging situations, Premier’s philosophy is focused on strong relationships and ensuring we provide supportive, safe and empowering environments to ensure our people remain physically and psychosocially safe. This environment extends to working with others.
Our values
We have built our brand guided by the following values and we live these values every day.
We are real
We say what we mean,
and mean what we say
We build genuine relationships,
grounded in trust and care
We are honest and brave,
even when it’s hard
We do what’s right,
not what’s easy
We are accountable
We own outcomes, not just tasks —
contributing to a legacy
We celebrate wins together and
share the load in challenges
We share progress openly even
when things don’t go to plan
We lean into honest, respectful conversations — especially when
they’re hard
We are curious
We embrace feedback
as fuel for growth
We lean into challenges
with energy, not fear
We apply our curiosity to
deliver strategic, expert advice
We stay open to being surprised
by what we discover
Memberships and accreditations
Premier uses a range of tools to effectively engage and communicate with communities and stakeholders and is a member of International Association for Public Participation (IAP2), Communication and Public Relations of Australia (CPRA) (formerly the PRIA) and International Business Association of Communicators (IBAC). Premier Strategy was recently awarded a Great Place to Work accreditation and is a member of the Clean Energy Council. We are currently undergoing B Corporation Accreditation.
